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Why Email Marketing? Aren’t emails dead? Hasn’t social media taken over & is now the preferred medium for receiving promotional messages? Research shows that this is not the case at all, people signing-up for email marketing lists has had substantial growth every year & the rate of people opening marketing emails has risen significantly.
A whopping 94% of people have signed-up to a company via email, 84% have signed-up to more than five business emails & 39% to more than ten business emails. When consumer’s were asked what was their preferred channel to receive promotional messages, 77% majority said via email.
These results were virtually the same across all demographics & shows that email far out performs any of the social media channels. Statistics also have shown a third of the population don’t have social media accounts & two thirds of people on social media don’t share promotional messages from businesses. Businesses that ignore email marketing could be missing out on getting their marketing messages through to a third of their potential market.