For organic Google ranking, we implement two SEO strategies to elevate a site up through the Google search pages for select keyword terms e.g. internally & externally to lift those results.
This process does take time, so I always tell my clients it takes at least a period of 3 months for ranking to stay consistently near the top of the rankings.
What we do for the internal SEO – We research the best performing keyword terms for your services or products using Google Webmaster Tools & a host of other SEO Tools & implement them into the site. We create all the meta tag titles, descriptions & URL’s to go with the keyword terms. We re-copywrite the text content for the site to fall inside the Google guidelines e.g. relevant easy-to-read text copy which will also take better advantage of the keyword terms. Clean out any old or unwanted links & duplicate content that may be connected to the site. Optimise the site, links & all images for SEO . Optimise the site for all media screen sizes. Conduct tests on the site for Google optimisation & performance.
What we do externally is to check all the company listings on Google applications, business & community directories & make sure all information for the site & business are consistent throughout & add the business to directories or Google applications it should be on.